Benefits of Professional Photography

Does using professional photography really increase your chances of a selling a property? The answer is a resounding YES!  True, professional, attractive images play a huge role in the marketing of homes and properties.

Buyers today have very high visual expectations and  short attention spans. Perhaps the best way to capture a buyer’s attention and entice them to visit a property is with the use of attractive and inviting photos.

Several studies have shown that homes marketed with professional photography get more showings which in turn leads to the home selling faster and for more money.

A recent article from the Wall Street Journal stated that, “listings with nicer photos gain anywhere between $934 and $116,076 – as measured by the difference between asking and final price–over listings using non-professional photos.”

Other reasons include:

• Your client will be pleased to see how well you are presenting their property which can lead to repeat business, not to mention the potential referrals and positive word-of-mouth it will gain you.
• Great photos and marketing efforts don’t go unnoticed. Neighbors of the listing property will keep an eye on how a property is marketed. If they’re impressed by your efforts they will likely seek you out to help sell their home one day.
• If you’re competing for a listing,  making the commitment to represent your home with a marketing strategy that includes professional photography and beautiful virtual tours can help you win the listing over those agents who are behind the curve.

Many agents may say, “Photography doesn’t sell homes, pricing it right does,” and that’s true, price IS the most important factor overall.  Photographs alone will rarely sell a home. However, once a home is priced within its proper market value it has to compete with potentially hundreds of other similar properties. The key then is getting  potential buyers to physically come look at a home. In the online search market of today, there’s only one way to do that…..professional, high-quality photography. If you ask potential buyers why they decided to visit a particular home you’ll often hear answers like, “we loved the photo of the beautiful landscaping in the backyard,” or “we loved the view that the home has,” or “in the photos the house just appeared more inviting and comfortable than others we looked at.”

Simply put, once a home is priced right photography makes a huge difference. Before a home can sell it must have potential buyers visiting it and it’s common sense that if you can attract more potential buyers to your home then you’re going to significantly increase your chances of selling the home faster and for more money.

Making a small investment in marketing your home with professional photography can pay huge dividends for everyone. Contact Davis Real Estate Photography today and help your listing stand out from the masses.