Have you been in the real estate game for a while? Then you know in the last five years that choosing to shoot photography for your listings has become a necessity. Today, if you decide to shoot photography of your listing yourself, you do so at your own peril. Here’s 5 ways professional photography takes your small investment and creates massive return for you!

1. A GREAT FIRST IMPRESSION — FOR THE HOME & YOURSELF

Buyers respond to professional photographs. Every business knows this principle. Companies that come up with beautiful, high quality photos come away with customers trust, a better reputation and many times a sale. Today  Real estate is now bought & sold online. Buyers spend most of their time on websites looking at homes. Homes that don’t look good are crossed off the list ruling out a sale. This is your first opportunity to make a great impression about the home, your business and your capability. Image matters and listing poor photos will reflect on yours.

2. SELL LISTINGS FASTER & FOR MORE MONEY

Studies* have consistently shown that professional photos not only boost the speed at which a home sells, but also sold for sold for $3,400 to $11,200 more. Included are two charts from Redfin’s study detailing the average number of days FASTER a listing would close and additional sell price when homes were accompanied with professional level photography. How would cutting the time a listing was available by up to three weeks do for you and your sellers? You can learn more about House & Home Marketing’s photography packages here.

3. ORIGINAL SOCIAL MEDIA CONTENT

Today we know that buyers are engaged on social media and visually stimulated. Social Media sites are one of the best ways to promote to, target, cross sell, funnel, and connect your audiences with your listings. Professional photography gives you the tools that can be used far beyond MLS. By adding photos as social media content, they can be seen and shared by hundreds of people in your professional and personal network for FREE or targeted to their friends for pennies on the dollar. But only if you have the images!

4. SAVE MONEY BY SAVING TIME

A professional photographer saves you time and money. While you’re doing what you do best and what is most profitable — showing another home, closing with a client, or creating new listings — a professional photographer can arrive, photograph, edit, and deliver photos for your listings. You don’t even have to be on site! Just coordinate with our trusted professional team at House & Home Marketing and we can enter the home, photograph the house, and deliver listing ready images for you to download. Learn more  by visiting our services page.

5. PROFESSIONAL QUALITY AND KNOWLEDGE

It’s true that iPhones can take amazing photos ,but “Phone Quality” photos are not good enough for your listings. Not only that, the operator still needs to be capable of using the phone to get the best image. With the extensive knowledge of appropriate angles, composition, editing; professional DSLR cameras, a variety of lenses, and the experience producing thousands of photographs, House & Home Marketing sets itself apart from the competition. On top of this we use a proprietary editing process, allowing for the whites to be whiter and the colors to be truer than our competitors. Do you really want to spend your time editing photos on your phone? 

GIVE HOUSE & HOME MARKETING A TRY!

House & Home Marketing is excited to offer our new customers $30 off their first photography package through this article. Or go ahead and schedule!

*study by Redfin