If you’re new to Instagram, you’ve probably figured out it’s completely different than any other social media platforms. What may work on Facebook doesn’t necessarily succeed on “The Gram". It can be hard to create a strategy, especially when starting from basically nothing. The largest delima is growing a following that looks good and results in clients. Fortunately, there’s a simple solution to this... Hashtags. 

A hashtag is a way to group keywords and phrases that people  follow. So, if you have an interest in fishing, you can look up #fishing, follow and get posts in your feed every day. So if you if you add a caption to your image and used the #westmichiganrealestate, anyone who follows that hashtag would be able to see your post.

So Why Should You Use Hashtags?

Hashtags are a great way to get your content in front of a larger audience. The way Instagram works, only the people who follow you are able to see your posts. Hashtags let you expand your reach to whoever also follows the hashtags you use. While not everyone who follows a hashtag will see your post, it does increase the reach and engagement, resulting in higher performing posts and more followers. You can use up to 30 hashtags per post so that reach can take you even further. If you are just starting to build your audience, you should make use of all 30 hashtags Instagram allows. As you start to build and analyze your audience you should narrow your hashtags down to 10 to 15 per post. (TIP: You should alway include your real estate business as a hashtag. This makes it easier for people to search for your business and posts.)

What Hashtags Should I Use?

Hashtags you use can be a main contributor in your strategy for increasing your followers. But, it’s important to make sure you’re following is helping to grow your business. With that said, it’s important to use the proper hashtags.